With over 13 years of content marketing experience and a proven track record of developing and leading organic content and data storytelling programs, I’m excited about the opportunity to elevate your brand’s content strategy and drive measurable business outcomes.
Proven Tactics and Strategies to Generate Organic Pipeline Growth
I develop strategies and craft content that informs and delights targeted audiences—while driving measurable traffic and funnel growth.
Most recently at EvenUp, I’ve implemented an organic content program and foundational SEO tactics that have quickly scaled to a 68% increase in average daily organic traffic and a 187% growth in non-branded keyword rankings within three months.
At Toast, I successfully developed and led our thought leadership and data storytelling program, targeting SMB restaurant owner/operator audiences. I crafted compelling narratives that resonated deeply with our audience, resulting in increased engagement and brand loyalty. My ability to transform complex data into accessible and engaging content was pivotal in establishing Toast as a thought leader in the industry.
In my role as Director at Zeta Global and Lead Consultant at Brand Mark Digital, I honed my skills in managing high-performing teams and executing strategic content initiatives. At Zeta Global, I led content strategy and execution for various high-profile clients, consistently delivering impactful results. My experience at Brand Mark Digital further solidified my ability to drive content strategies that align with business objectives and resonate with target audiences.
I’ve written for B2B and B2C audiences. I’ve strategized and executed on research reports, thought leadership pieces, ghost-written blogs, and interlinking article series. I’ve operated as creative director on custom landing pages, bespoke account-based marketing collateral, event branding assets, and industry-focused pitch decks. Social media is in my wheelhouse, as is email and direct response, nurture campaigns, and press releases.
Benefits of working with a fractional content manager
Strategic Leadership: Offer high-level guidance without the commitment of a full-time hire.
Cost Efficiency: Provide expert services tailored to specific needs, optimizing budget allocation.
Flexible Scale: Adapt to varying project demands and timelines, ensuring agility in execution.
What can you expect from me
My content strategies and execution harmonize in-depth industry research, SEO best practices, and thoughtful and engaging writing. The result is content that:
- Offers delightful and informative experiences for valuable audiences
- Ranks highly for targeted keywords to boost organic traffic
- Moves readers toward ideal next best actions
I’m always open to new areas of focus. You can count on me to immerse myself in relevant market trends and topics needed to create the quality content you need. We can position you and/or company as a thought leader in your respective space. I only need minimal guidance from you and your team.
I’m excited about the work I can deliver for you and your company. I hope you’ll reach out so we can learn more about each other and create some stellar content together.
Justin Guinn | Content & SEO Consultant 